When Jack Keil said, The greatest stimulus to creativity is fear, quoted in Wendy Melillos Ad Council history, How McGruff and the Crying Indian Changed America , he was talking about deadlines
They decided that rather than accepting the fact that smoking caused disease, they would create an independent research organization, the Tobacco Industry Research Committee, to fund research to get to the bottom of the smoking and health controversy. They announced the creation of the TIRC in full page ads in newspapers and magazines all over the country assuring smokers and policymakers that the companies accept an interest in peoples health as a basic responsibility, paramount to every other consideration in our business. The tobacco companies did no such thing
Furthermore, tobacco use is deeply embedded in social and business rituals, where cigarette exchange serves as a tool for relationship building (guanxi), a factor that continues to support demand particularly in commercial and rural settings
Use this to wash walls and ceilings, working in small sections and rinsing thoroughly
