is tobacco illegal in england A non-controversial public health policy? The UK's gradual ban on smoking has been a PR success | Devi Sridhar The UK has approved a

This trend highlights the ongoing challenge of reducing tobacco use worldwide, despite significant public health efforts

One food industry advertisement referred to turning consumer cravings into commercial wins, while an industry newsletter described indulgence as the sectors profit engine, reinforcing the authors claim that manipulating reward responses is central to profitability

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Fifteen persuasive videos on different topics (Supplementary Table 1) were presented, and the time dynamics of neural responses were recorded using functional magnetic resonance imaging (fMRI)