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In a statement to the Atlantic, the company wrote, We do not want non-nicotine users to buy JUUL products and that is why our marketing is aimed at adult smokers age 35 and up. As the Atlantic reports, Juuls ads attempt to follow this directive, even going so far as to list the ages of their spokespeople

And thats creating a confusing picture for researchers: A 2018 report from the National Academy of Sciences that attempted to synthesize all of the studies available up to that time stated there was moderate evidence that e-cigarettes were effective as a smoking cessation tool but noted there was a discrepancy between randomized trials where the effect was evident, and observational surveys where it was not

In the 2010s, car dealers even tried out a car vending machine