With coronavirus already posing a threat to tobacco company sales and plain packaging of tobacco taking off in other jurisdictions, our findings are more bad news for tobacco companies. The study, which was funded by Cancer Research UK and the British Heart Foundation, also found that net revenue for the tobacco industry fell by 13% after implementation of the tougher policies, from 231m to 198m a month
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The new study -- conducted by researchers from Yale, Stanford and the Roswell Park Cancer Institute in Buffalo, New York, and published in the journal Alcoholism: Clinical and Experimental Research -- compared almost 11,000 people in 31 states that increased cigarette taxes between the 2001-2002 period and the 2004-2005 period, with a similar number of people from 15 states in which taxes remained the same