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In addition, the WHO treaty explicitly requires governments to end the misleading marketing of so-called low- tar and reduced harm tobacco products a response to Big Tobaccos marketing of cigarettes branded as light or mild beginning in the 1960s that were later shown to be just as harmful as other cigarettes

People with Chinese backgrounds (including the first author) took the lead in developing the codebook, and two coders with Chinese backgrounds were trained extensively via multiple coding rounds before independently assessing each unique pack

Environmental fate of cigarette butts and their toxicity to aquatic organisms: A comprehensive systematic review

and House Beautiful, amongst many