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11 Cotton Mather, The Christian Philosopher: A Collection of the Best Discoveries in Nature, with Religious Improvements (London: Eman
However, given Altrias dominant position in the non-flavored cigarette market (Marlboro has an over 50% share in the cigarette market), as well as the relative price inelasticity of tobacco products, the company has been able to increase its revenue per unit, and consequently its sales, without influencing the demand significantly
However, vaping still comes with its downfalls
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