We invested in a number of strategic priorities in 2014 that will better position us for future growth, including: Billion Cigarettes Shipped, down by 2.8% Billion Net Revenues,* up by 2.0% Billion Adjusted OCI, flat Adjusted Diluted EPS, up by 7.8% "Although we anticipated that 2014 would be a particularly difficult and complex year for PMI, our performance in several critical areas of the business was extremely positive." We aimed to address specific challenges in key markets, such as Italy, Japan and the Philippines, while also investing in a number of strategic initiatives, including the pilot launches of our Reduced-Risk Product (1) iQOS and the roll-out of the new Marlboro 2.0 Architecture (both featured later in this Annual Report) as well as the optimization of our global manufacturing footprint
Artist's Description President Franklin D
Lit Dispensary highlights terpene data so you can choose confidently
KT&G also targeted international consumers to boost its sales, which soared to $634 million in 2012, up 1,713 percent from $37,000 in 2000