2017 tobacco ads Big finally tells the truth in court-ordered ad campaign Why Juul Claims It's Not

One of the better lines, sung by Marin, goes, Some things have changed, and some have stayed the same/Now mota is legal, but Im still illegal, so nothings changed. For Marin, though, the thing that strikes him when he watches it today is the approach to comedy

A Philip Morris exec once wrote, hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand. Quote taken from Tobacco Explained.

- amended - thanks to Trevor Knights 2

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