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Camping and outdoor adventures

The new cigarette brand Hestia, which bills itself as being made from naked, wild, tobacco, is seemingly cashing in on that market getting into the mouths and hands of Gen Z tastemakers such as Meg, fashion influencer (and a rumored ex-flame of Kourtney Kardashian) Luka Sabbat and the hyper-pop musician Slay Lover Boy

As consumer preferences evolved, design and presentation began to play a greater role in how cigarette products are perceived

A brand manager at one of the big tobacco companies told me recently, not without pride, What were selling is illusion. In the age of commercial television, the number of major brands of cigarettes on the market has grown from half a dozen to almost thirty, in all shapes and sizes