Walker, then president and chairman of the board of American Tobacco and presently board chairman and chief executive officer of American Brands, delivered, before a meeting of merchandisers called the Fourteenth Annual Marketing Conference, an oration entitled What the Chief Executive Expects from His Top Marketing Man, in which he told his audience: And now American Tobacco is part of American Brands, and the company, with Walker still at the dual controls, is deep in the fruit-juice business as well as the tobacco business, and is planning to enter the soap and hand-lotion business
Carson-Chahhoud KV, Livingstone-Banks J, Sharrad KJ, et al
While there was initial concern that 120's might cannibalize customers from other packings (especially Lights), this proved to be unfounded, as the 120's appeared to attract a slightly older demographic
Burley Tobacco Burley tobacco is an air-cured tobacco with a heavier, more full-bodied character than Virginia