The first, called "The Real Cost" campaign, will launch on February 11 and targets marginalized youngsters who may be starting to turn to tobacco as a way of coping with poor or stressful lives, Mitch Zeller, head of the FDA's tobacco products division, said at a media briefing on Monday
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This means any family member can potentially develop health problems related to secondhand smoke, according to the American Cancer Society
Helix Innovations must track, measure and report to the FDA the effectiveness of its youth prevention measures and provide analyses of the demographics reached by its advertising, marketing and promotional activities, the FDA said