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According to the Office for National Statistics (ONS) in 2017, 15.1% of the UK population are smokers around 7.4m people but even though the overall smoking prevalence in the UK is declining, use of RYO cigarettes is increasing
E-Liquid Volume: 0.9ml per pod
Goh believes that smokers have deep pockets and more importantly, desire, so using pictures to remind them of material aspirations like travelling and shopping for clothes is a whole lot more effective
In a case-control study, the odds ratio is a more meaningful statistic to compare the incidence of lung cancer between the two groups
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