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Cigarette corporations are even updating their narratives with new slogans: Philip Morris International is promoting a smoke-free future and BAT is promising A Better Tomorrow. But the public and policymakers must not forget how the tobacco industry knowingly denied the cancer link, misleadingly promoted new products as having health benefits, contested the harms of secondhand smoke, set up an organization to produce research that aligned with its interests and purported that nicotine was not addictive, despite knowing otherwise
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Juuls website underlines that message: Our mission, one page reads in bold white text, is to improve the lives of the worlds one billion adult smokers by eliminating cigarettes. In its effort to define its products as a safer alternative to traditional cigarettes, Juul appears to be following a familiar marketing cycle
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